Every one of the countless new products that appear on the market each year has gone through some or all of the development process. Some are successful, and some are not. Quite often the products that have failed could have succeeded if they had been properly developed, but instead they were rushed to market without proper preparation. Our many years of experience in this area can help you avoid the countless pitfalls and ensure the best chances of success for your new product.
Product Evaluation - Feasibility, Manufacturability and Marketability - Is this a product that will appeal to a large part of the market? Does the technology currently exist to make it? Can it be made at a reasonable cost?
Patent and Patentability Study - Does a similar patented product already exist? Is your idea protectable without conflicts? Is it worth going through the Patent process?
Project Management - Once it is
Vendor Sourcing, Review and Selection - New West will direct the manufacturing of your product to a vendor that is properly suited for your product, matching the vendor's experience, size and capabilities with the new product's requirements. New West personnel spend several months each year in Asia, with much of that time reviewing potential vendors.
Quality Control - New West will work with you and the vendor to establish the QC guidelines for your new product.
Importing Assistance - Our support staff will lead you through the maze of international shipping arrangements and US Customs requirements, and assist in the final delivery to your warehouse.
Product Marketing Support - Once your new product has been developed and manufactured, our marketing associates can provide assistance in reaching domestic and international sales channels, with direct access to dealers and distributors in more than 50 countries around the globe.